Summary
Developed a cross sell model-based sales campaign for oral hygiene products for a direct marketing firm.
Problem in Hand
A direct marketing firm was facing an issue with managing their growing sales partner network. They wanted to create a Partner lifecycle management program in an effort to maximize lietime value derived from their parner network.
Solutioning
We developed a 360 degree of the sales partners which included, their demogrphic details, onboarding details, network growth history, order history, network performance hisory, network spread etc. This was supplemented with derived metrices like network influence score, Partner agility score etc. Different data driven programs were developed to increase the quality of partner acquisition, increasing partner contribution, managing partner activity rate. As part of the partner contribution program, we developed a cross model for key product categories and rolled out campaigns for pushing the product category penetration among partner network.
Impact